Style Guide

Right-sized SMB marketing and advertising
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For example, if the 30 students in your class take a test and everyone gets between 70 and 80 then the standard deviation of the 30 scores would be quite small. If, however, the 30 scores range from the 40’s to the 90’s then the standard deviation would be larger.
Sigmategy LogO LG Color

How we get to that success is signified in the four parts of our logo. These include:

  • Research – Black (Collect & Analyze)
  • Target – Light Blue (Transform & Visualize)
  • Discover – Orange (Testing & Insights)
  • Enthrall – Red (Activate)

The shorthand for the four stages of Sigma success is, “Know the user. Know the magic. Connect the two.”

Sigmategy WordMark All LG Color
Sigmategy WordMark All LG Color K
Sigmategy WordMark All LG Grey
Sigmategy WordMark All LG K
Sigmategy Reverse Wordmark on Orange


Brand Color Palette

Annotation 2020 07 30 150546

Color Usage

Print Collateral

Print MaterialPaper TypePaper Weight
Business CardsMoo Cotton Business Cards www.moo.com350 gsm
LetterheadsLessebo 1.3 Rough White100 gsm
CardsLessebo 1.3 Rough White150 gsm
Compliments CardsLessebo 1.3 Rough White300 gsm
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Sigmatedgy Logo Thread
Sigmategy Screen Background 1536 x 864px
Twitter 1
LinkedIn Cover
LinkedIn Hero

Website Design Elements