Marketing audit is a periodic exercise used to track performance and detect shortcomings.

How an Effective Marketing Audit Can Save Your Business Time and Money

For small businesses, marketing budgets can take up a considerable chunk of the company’s overall expenses. As such, it is imperative to ensure that every dollar counts and is well spent toward enhancing the business’s bottom line. This is where a marketing audit comes in. To ensure that a company’s marketing strategies align with its […]

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